“ASA as the expression of an innovative business model based on the issues of Data Driven and Servitization in the Healthcare Context”: with this focus the subsidiary, ASA of the El.En. Group was selected in 2019 as a case study as part of the “Strategy Innovation Master” at the University Ca' Foscari of Venice which is intended to train managers and entrepreneurs to formulate innovative new business models. This is an important recognition for one of the companies of our Group which has always been sensitive to the implementation of its performance through research and studies. ASA was selected by the director of the Master, for the session dedicated to Strategy Innovation Sources, which will present the study conducted for the creation of new business models for the future of the company. The ASA case history will therefore become one of the subjects for the discussion of the Master which will be divided into four key issues: “Strategy Innovation Competencies”, “Strategy Innovation Sources”, “Strategy Innovation Tools” and “Strategy Innovation Project Work”. “We are very grateful for this invitation; it is a tangible recognition that the investments which we have always made in strategic development are well placed”, commented Roberto Marchesini, Managing Director of ASA.